Tracey Lincoln is a LA native and content innovator who has produced award-winning work for artists like Beyoncé Knowles-Carter, and film and television projects such as Atlanta and The Handmaid’s Tale. She is currently the VP, Community & Brand Partnerships at Imagine Entertainment, where she innovates at the intersection of entertainment and social to crack original formats, create fandom, and tap new forms of IP through brand partnerships and new distribution models. She also owns her own media company, Athens Park Media.

She’s managed communities totaling billions of fans, and has produced social and in-world events that pushed the boundaries of what connecting digital and physical worlds could look like.

Previously as Director, Social Media Strategy for Beyoncé’s Parkwood Entertainment, she led creative campaigns for the RENAISSANCE album and world tour, IVY PARK x Adidas collections, BeyGOOD and the artist’s emerging businesses.

Launched in 2019, her company Athens Park Media (APM) has consulted for clients like RCA Records, Ava DuVernay’s Array Now, produced the REVOLT podcast ‘human2human with Stacy Ike’ and more. In 2021 APM released Tracey’s directorial debut, ‘Black Before Blue’, a documentary short film about the experiences of Black officers in the LAPD before and after racial segregation. APM is currently in development on projects that will launch in 2025.

Tracey always sought to build bridges between communities, content and advertisers seamlessly; standing at the vortex of the future of our industry with a hand outstretched for teammates to come along. Follow her at @traceycreate.