Emmy-nominated digital culture trailblazer, Shira Lazar, captivated audiences in 2011 with her innovative web-first news brand, ‘What’s Trending’.

For over two decades, Shira has been a leading voice in the creator economy and social media trends speaking at prestigious conferences like SXSW, VeeCon, CES and C2. She was named one of Fast Company’s Most Influential Women in Technology, honored on Variety’s Women of Impact list, and featured on NFTNow’s NFT100 Most Influential list.

In 2020, Shira co-founded Peace Inside Live, a wellness agency and collective, dedicated to crafting bespoke programs for forward-thinking companies and teams. This work also led to to launch Creators 4 Mental Health, an initiative focused on bringing mental health tools to the creator economy through events and community programming.

Building her own brands has led her to also advise and consult with companies looking to make an impact through emerging tech. She shares her insights in AI and the creator economy in her weekly newsletter, The Alpha.