Sarah Osman, founder of Osman Advisory Services (www.osmanadvisoryservices.com), is a leading expert in applied social and behavioral science with over 20 years of experience working across Africa, Europe, and Asia. With a background in cognitive psychology and international development, she has dedicated her career to designing and implementing evidence-based strategies that drive meaningful social impact. Her work focuses on empowering organizations to craft innovative and inclusive social and behavior change interventions that address some of the world’s most pressing challenges, from public health to gender equality and beyond.

Sarah’s expertise lies at the intersection of psychology and social impact. She leverages insights from behavioral science, human-centered design, and social science to create strategies that not only achieve measurable outcomes but also resonate deeply with diverse audiences. Her work challenges traditional paradigms by embedding indigenous knowledge and decolonizing approaches to knowledge generation, ensuring interventions are both culturally relevant and sustainable.

Through Osman Advisory Services, Sarah has partnered with international NGOs, grassroots organizations, and global institutions to address complex issues such as migration, sexual and reproductive health, education, social protection and peace-building. She is also deeply committed to fostering diversity in the consulting field, and has recently launched her second company, Ela (www.osmanadvisoryservices.com/ela-membership).

Whether designing strategies, conducting evaluations, or providing technical support, Sarah’s work consistently blends creativity, scientific rigor, and a passion for social justice.