Natalia Cereser, PMC’s Vice President of International Programs, is a visionary in entertainment education who drives innovative media solutions for social impact. With over two decades of experience in advertising and marketing, Naty has shaped major TV projects in Latin America and radio dramas worldwide, crafting stories that foster real change. Since 2018, she’s been with Population Media Center, bringing expertise in social and behavior change communication (SBCC) to collaborations with World Vision, Rainforest Alliance and UNICEF, among others.

Her approach is people-centric, rooted in skill-building, measurable results, and a deep respect for diverse cultures. Naty bridges the digital and analog worlds with ease, delivering strategies that resonate across multiple media formats. A passionate advocate for the power of media for social good, she tailors each project to its unique context, ensuring it creates impact.

Before joining PMC, Naty was General Manager at Lafábrica&jotabequ/Grey, where she led account, planning, BTL, and digital teams, developing strategies that achieved results for global clients. Her commitment to meaningful, strategic storytelling extends beyond her work at PMC; she also teaches marketing, media strategy, and personal branding, including leading a New York study tour for advertising professionals and instructing at the Master’s level in market intelligence and advertising research.

Based in Guatemala, Naty’s expertise and vision continue to push PMC’s entertainment-education programs to new heights, empowering communities worldwide through the power of media.