As founder and president of Sensis, Jose brings more than 19 years of experience in advertising, digital communications, and multicultural marketing, across a variety of industries. In addition to running the overall operations of Sensis, Jose leads the strategic planning team at Sensis, which develops research-driven marketing strategies and consumer insights that guide all advertising programs developed by the agency. His work includes the Food and Drug Administration’s (FDA) award-winning Rural Smokeless Tobacco Campaign, the award-winning AltaMed “Grow Healthy” campaign, and various other campaigns for many prominent private and public clients, including the CDC, FEMA, and the U.S. Army. Jose is considered a thought leader in cross-cultural advertising and is a regular speaker at advertising conferences like SXSW, Ad-Tech, as well as a regular columnist for industry publications like AdAge and MediaPost.