Vice-president and founder of El Instituto Inteligencia de Mercados (formerly Instituto de Investigaciones Sociales, S.C.). He holds a degree in Communication from Universidad Iberoamericana and a master’s in applied mathematics from Syracuse University. His academic background reflects a unique blend of humanities and social sciences, complemented by a solid foundation in statistical logic.

His 40+ years of professional experience include groundbreaking projects that apply innovative methodologies to social and market research focused on entertainment, media, commercial and social marketing, advertising, and demography.

Lopez-Romo has taught at various universities in Mexico, guiding new generations in research with his rigorous, audience-centered approach.
He is the author and co-author of several books that have become essential references in applied social research, including Illustration of Socioeconomic Levels in Mexico, Illustration of Families in Mexico, Narratives of Socioeconomic Levels in Mexico: Twelve Dimensions of Well-Being, How Mexicans Live, Showrunning for Entertainment with Social Impact, among other publications.

His work has been recognized worldwide, with frequent invitations to deliver keynote speeches and participate in panel discussions.
As a member of the World Future Society and former President of the Mexican Association of Market and Public Opinion Intelligence Agencies, Heriberto continues to influence and inspire the fields of social marketing and audience research.