Georgia Arnold is the co-Founder and most recently, Executive Director of the MTV Staying Alive Foundation, and Senior Vice President of Social Responsibility at Paramount. Ms. Arnold joined MTV in 1994, co-founded the MTV Staying Alive Foundation in 1998, and originally sat as a Board Member, until she was appointed as Executive Director in October 2007. MTV Staying Alive is a US, UK and South African charity, set up to tell stories to save lives, creating movements with purpose to improve young people’s health and well-being Globally.

Over the last two decades, Ms. Arnold has established a strong track record of pioneering the use of mass media for purposeful behaviour-change and demand-creation on HIV and reproductive health issues affecting young people worldwide. This includes the “Staying Alive” documentaries, the award-winning “Meeting Mandela”, as well as conceiving and creating the multi-award winning campaign “MTV Shuga”, on-going since 2009 across Kenya, Nigeria, South Africa, Cote d’Ivoire and India (“MTV Nishedh”).

As Senior Vice President of Social Responsibility for Paramount, Ms. Arnold was responsible for developing social initiatives for Paramount’s portfolio of brands internationally. She has conceived and led campaigns such as Generation Change, a global campaign that gives voice to young activists around the world; MTV Breaks, which helps young talent get their first break in the creative industries; and advised on how to implement cross-brand campaigns for Paramount on equality, diversity and inclusion. In July 2021, Ms. Arnold launched the Social Impact studio for Paramount, which focused on creating content with purpose and impact.

Since 2018, Ms. Arnold has been a board member of Girls Not Brides, an organisation dedicated to the eradication of child marriage. Previously she was a board member of Burma Campaign UK (2007-2010) and MTV EXIT Foundation (2010-2016).

Ms. Arnold has been the co-Champion of ‘Fusion’, Paramount’s ERG on Cultural Diversity, from 2017 onwards, and given numerous keynote speeches & TedX talks.

She was named in Cablefax’s list of “Most Powerful Women in the Media 2022” and is a Fellow of the London School of Hygiene and Tropical Medicine’s “Leadership in Global Health”.