Since taking over the EMAin 2000, Debbie Levin has been singular in harnessing the power of the media and entertainment communities to pioneer a high-impact model of social activism, utilizing storytelling and message development to drive awareness into action and solutions. Through 24 years as the CEO of EMA, she has expanded the organization to serve as a leading tool to connect industries, brands, influencers, and entrepreneurs to collaborate, advocate, and drive action, empowering individuals and the corporate world. The organization has grown into a diverse subsection of entertainment industry tastemakers, entrepreneurs in finance and technology, and green icons dedicated to promoting environmental progress and innovations through celebrity role modeling, campaign work, year-round programs, and our large-scale annual events, (the EMA Awards & EMA IMPACT Summit) averaging 40 Billion media impressions annually.

Ultimately, Debbie cares about family. All of the programs, storytelling and advocacy are motivated by her passion to share how to keep your family safe and healthy. This is her unique mission, speaking to individuals about the power of personal activism.

Under Debbie’s leadership, EMA has been responsible for some of the green movement’s most public and pivotal milestones, notably, working with Toyota and Lexus marking their 24th year anniversary of partnership. Levin helped launch and popularize the now ubiquitous Prius throughout the entertainment community (therefore the global community), which resulted in Toyota crediting EMA with a 20% increase in sales and Fortune Magazine calling EMA a “secret weapon” for Toyota. She invented and implemented the “green carpet” and environmentally conscious practices as staples of major events and across productions through the global film and television industries.

In addition to fostering an infrastructure to integrate green messages by leveraging the power and visibility of entertainment media and celebrity, Debbie has also shaped EMA into a thought leader in promoting sustainable lifestyle choices. In 2003 she created the first recognition and criteria for physical production, the EMA Green Seal which honors sustainable production. Not only has the EMA Green Seal become the standard in North American production (including all studios), the EMA Green Seal has become the standard globally for sustainable production practices and studio lots. EMA has expanded its focus beyond the industry and now provides the EMA Green Seal to Hospitality, Corporate Headquarters, Campuses, and international studio lots/soundstages. EMA brings together some of the most influential minds to discuss and explain current issues facing our planet, leading the charge for labeling GMO’s, safety for the food and cleaning product industries, sustainable fashion, protecting our natural lands, working towards greener cities, e-waste and climate medicine.

Debbie has the pulse on the millennial generation, understanding their thirst for transparency, willingness to be educated as consumers, and the strong desire to maintain the earth’s natural resources and embrace new technology, ideas, and the exploding green economy. The consummate connector within the global celebrity world and the corporate and sustainability communities, Debbie is authentically the iconic persona and voice clearly embracing and educating the sustainable lifestyle. Honored for her work by receiving the inaugural 2014 UN First Ladies Fashion 4 Development Eco Award; in 2018, the Recyclápolis International Environmental Award in Chile presented by the Chilean Minister of the Environment; the ThinkWatts Foundation Award; and, in 2024, the Environmental Working Group’s (EWG) Changemaker Award. She sits on the Climate Cardinals Advisory Board, Regeneration VC Board and the Campbell Hall Environmental Committee.

More on Debbie’s work and the EMA: www.green4ema.org www.facebook.com/EMAOnline, Twitter @debbieatema, Instagram @debblev