Amanda Farrand is EVP of Business & Brand Development at Imagine Entertainment and is charged with building strategic partnerships and social channels around Imagine’s mission of inspiring stories of human achievement to unlock new creative, revenue streams and audiences to Imagine’s award-winning slate of content.

Prior to joining Imagine, Amanda was the SVP of Partnerships & the Fair Play Franchise at Hello Sunshine where she forged partnerships with Fortune 500 companies while incubating and building Fair Play from a NY Times bestselling book to a Documentary, engaged social community, podcast and subsequent book. She’s been a studio executive at Sony & Paramount, was a VP at Participant Media and represented brands at Davie Brown Entertainment/The Marketing Arm (an Omnicom Agency).