On many issues, we seem to be increasingly polarized—but the truth is that we aren’t as divided as we think. In fact, our widespread disagreement is a collective illusion perpetuated—often unintentionally—by the entertainment and media industry. Based on Todd Rose’s latest private opinion research, the Social Pressure Index, he reveals that the predominant narratives about division aren’t true, and when we shatter the illusion with new content and messaging that shines a spotlight on the fundamental or core values that unite us, we can reach wider audiences and shift popular culture in a fundamental way.
Todd Rose, co-founder and CEO of Populace, a non-partisan think tank and Amanda Farrand, EVP at Imagine Entertainment, will be joined by a writer/creator who will be able to highlight how writers and creatives can model shared values in characters and storylines. Together Todd, Amanda and our Creative will unpack the data behind what we share in common and entertainment’s role in changing the cultural narrative.
