The panel will explore the intersection of storytelling, research, and collaboration in creating commercially successful entertainment that drives social change. Focusing on a hit telenovela that addressed critical issues such as sexual and reproductive health, gender-based violence, and STIs, the discussion will highlight how production, evaluation, and partnerships can amplify social impact. Attendees will gain insights into effective storytelling techniques, cross-sector collaboration strategies, and the importance of audience engagement, all while previewing Season 2 of the show, which incorporates lessons learned from Season 1.

Panelists include **Rosy Ocampo**, Executive Producer at TelevisaUnivision, known for producing top-rated telenovelas that blend entertainment with social themes; **Samuel DiChiara**, Research Associate at Population Media Center, specializing in impact evaluations in Latin America and Africa; **Marissa Nightingale**, Director of Entertainment Media at Power to Decide, who integrates accurate storylines on sexual health into popular media; and **Margot Fahnestock**, President & CEO of Population Media Center, a leader in entertainment-education for social change. The panel will be moderated by **Missie Thurston**, VP of Global Marketing & U.S. Programs at Population Media Center, guiding the conversation on how to effectively drive social and behavioral change through media.