The panel will focus on the representation of rural America in film and television, exploring both the challenges and opportunities that exist in storytelling. It aims to inspire authentic and empathetic narratives that reflect the true essence of rural life, while also discussing the objectives of the Modern Rural Collective (MRC) and its research partnership with Getty Images. Attendees will gain insights from a storytelling tip sheet designed for creatives, and a short video compilation will showcase successful portrayals of rural America in media. The ultimate goal is to drive engagement with the MRC and its resources, fostering a deeper understanding of rural narratives.

Panelists include **Heather Malenshek**, CMO of Land O’Lakes, who brings expertise in agricultural marketing and brand development; **Amanda Farrand**, EVP Brands & Business Development at Imagine Entertainment, known for her work in creating impactful narratives; and a prominent writer recognized for their contributions to rural storytelling. Together, they will share their insights on how stories can create cultural change and the importance of elevating rural voices in mainstream media.