Date: December 7, 2023 Time: 9:50am - 10:50am Location: Magnin Auditorium

Impact Campaigns at the Blockbuster Level

Studio executives for global entertainment properties discuss working with marketing teams on global impact campaigns and how to measure their ROI.

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Panel

Speakers

Vijay Sudan (former Executive Director of Walt Disney CSR) will be sharing insights from impact campaigns for global film and TV properties such as Avatar: The Way of Water and The X-Files, and will be joined by Alicia Katz (Two-time Emmy-nominated Producer, former Head of CSR for TV and Streaming Content Brands at Disney) to discuss how to successfully work with marketing teams, challenges of global campaigns, and measuring the ROI of impact.

Further programming details to be announced leading up to the conference.