This panel addresses the challenge of “impact fatigue” in philanthropic storytelling, focusing on how campaigns often lose momentum after their launch. It will introduce The Field Kit as a model for sustained, regenerative impact and explore case studies demonstrating how storytelling can serve as infrastructure that connects media, community, and funding. Attendees will engage in a live Q&A and a group exercise to map the “life cycle” of a story, equipping them with a replicable framework for regenerative storytelling and strategies for fostering long-term co-creation among funders, educators, and communities.
Panelists include **Amy Spittler Shaffer**, Co-Founder & Program Lead at The Wonderment Cooperative, specializing in philanthropic frameworks and grassroots network development, and **Samantha Dols, Ph.D.**, Director of Impact at Optimist Films, who focuses on impact strategy and evaluation. Both are co-leading the development of The Field Kit, which has been recognized globally and aims to provide actionable, field-shaping ideas. Their collaborative and open-sourced approach has previously benefited thousands of educators, making this panel a unique opportunity to learn from their extensive experience in creating impactful storytelling ecosystems.



