This panel will explore the powerful role of entertainment media in shifting social norms related to health, gender, and well-being, drawing on findings from a comprehensive review funded by The Gates Foundation. Attendees will learn about the impact of entertainment-education through compelling case studies from Rwanda, Zambia, and West Africa, showcasing successful interventions in family planning, HIV prevention, and gender-based violence. The session will also address evaluation methods and strategies for sustaining impact, providing actionable insights for designing culturally relevant content and engaging diverse audiences.

Panelists include **Rebecka Lundgren, MPH, PhD** (Associate Professor at UC San Diego and Co-Executive Director of the Center on Gender Equity and Health), **Jean Luc Dushime** (Program Manager at Population Media Center, overseeing projects in Africa), and **Philip M. Massey, PhD, MPH** (Associate Professor at UCLA Fielding School of Public Health, focusing on health communication). Moderated by **Amy Henderson Riley** (Director of Research, Evaluation, and Impact at Population Media Center), this session uniquely combines rigorous evidence, real-world applications, and expert insights, making it a timely and globally significant opportunity for attendees to engage with transformative strategies in entertainment media.