Discover the groundbreaking approach to creating content that drives both social and commercial impact! Join Rosy Ocampo, Showrunner at TelevisaUnivision, and Heriberto López-Romo, VP of El Instituto, as they reveal their unique system for audience research and production, built on evidence-based insights. Using the successful Vencer universe—five telenovelas addressing critical social issues—they’ll showcase how storytelling shapes the social agenda.

Further programming details to be announced leading up to the conference.