You care about an issue—but how do you translate that concern into a story that truly moves audiences? In this hands-on workshop, you will work in small groups to explore how actionable insights can shape characters, narratives, and ultimately drive impact. Working collaboratively, you’ll use a framework to tailor insights, to identify a specific primary audience, and decide what you want viewers to know, feel, and do. You’ll choose a genre and craft a story idea to spark change. You’ll walk away with a practical tool to focus your story for maximum resonance.