You can’t make an impact unless people are consuming what you create. Social and behavior change approaches can take both elements into account. Hulu’s popular East Los High has already been proven successful and been adapted for other cities. Others like Shuga Baltimore (the MTV Staying Alive Foundation and CBS Studios) and The Sound (by Children of the Setting Sun) are in development. In this panel, we’ll look at how these approaches translate to new markets within the U.S. and from international to the U.S. entertainment environment. We’ll explore what has worked (and what hasn’t) and where the sweet spot is between impact-focused creative content and commercial success.