What happens when the whole internet takes on a single mission? Discover how MrBeast, Mark Rober, and #TeamWater raised $40M to bring clean water to 2M people around the world by recruiting 15,000 creators and generating over 2 billion views. This session cracks open the record-setting campaign’s cross-sector playbook, teaching you to engineer influencer partnerships at any level and transform online scale into measurable, offline action.