December 5 & 6, 2024 in Los Angeles, CA
Impact + Profit Conference
Entertainment to Change the World
An old belief in the entertainment industry is that storytellers must choose between impact and profit. The Impact + Profit Conference is here to turn that belief upside down.
This was the Impact + Profit Conference 2024
350+ in-person attendees joined us on December 5th and 6th, 2024 in Los Angeles, CA, at the Skirball Cultural Center, featuring 30 panels and workshops held by industry leaders. Learn more below - and see you in 2025!
Sponsors
Platinum
Silver
Media Sponsor
Bronze
Copper
Interested in becoming a sponsor of the Impact + Profit conference in 2025? Click here to learn about our sponsorship packages and contact us at conference@siesociety.org.
Conference Schedule
Day 1: Thursday, December 5, 2024
Time: 8:00am – 9:20am (80 min.)
Opening Registration & Breakfast Snacks & Coffee, Networking
Location: Haas Conference Center 1&2 / Haas Conference Center 3 / Fountain Terrace
Time: 9:20am – 9:40am (20 min.)
Opening Joint Welcome SIE Society & Johns Hopkins CCP
Location: Magnin Auditorium
Time: 9:40am – 10:30am (50 min.)
Exploring the Post Participant World: Plenary with David Linde
Location: Magnin Auditorium
Time: 10:40am-11:30am (50 min.)
The Power of Comedy to Drive Positive Social Change
Location: Haas Conference Center 1&2
Time: 10:40am-11:30am (50 min.)
Networking & Break-Out Space
Location: Haas Conference Center 3
Time: 11:30am – 12:00pm (30 min.)
Coffee & Tea Break / Networking
Location: Haas Conference Center 1&2 / Haas Conference Center 3 / Fountain Terrace
Time: 12:00pm – 12:50pm (50 min.)
Reel Talk: Amplifying Authentic Youth Voices for Change
Location: Haas Conference Center 1&2
Time: 12:00pm – 12:50pm (50 min.)
Unlocking the Power of the Creator Economy for Social Impact
Location: Haas Conference Center 3
Time: 12:55pm – 1:55pm (60 min.)
Provided Lunch & Networking
Location: Haas Conference Center 1&2 / Haas Conference Center 3 / Fountain Terrace
Time: 1:55pm – 2:45pm (50 min.)
Hollywood, Health & Society Cares: Consulting with TV on Caregiving and other Health Topics
Location: Magnin Auditorium
Time: 1:55pm – 2:45pm (50 min.)
Financing SIE Media: The Donor-Investment Hybrid Model
Location: Haas Conference Center 1&2
Time: 1:55pm – 2:45pm (50 min.)
Unveiling: State of SIE in Education – A Road Map
Location: Haas Conference Center 3
Time: 2:55pm – 3:45pm (50 min.)
Beyond Boundaries: Animation as a Global Storytelling Force
Location: Magnin Auditorium
Time: 2:55pm – 3:45pm (50 min.)
Brand Storytelling = Impact and Profit
Location: Haas Conference Center 1&2
Time: 2:55pm – 3:45pm (50 min.)
Amplifying Social Impact: Harnessing Audio Dramas and Podcasts
Location: Haas Conference Center 3
Time: 3:45pm – 4:05pm (20 min.)
Coffee, Tea, and Snack Grab
Location: Haas Conference Center 1&2 / Haas Conference Center 3 / Fountain Terrace
Time: 4:05pm – 4:55pm (50 min.)
Storytellers: How to Shatter the Illusion of Division and Bring People Together
Location: Magnin Auditorium
Time: 4:05pm – 4:55pm (50 min.)
What SIE Research Can Do For You
Location: Haas Conference Center 1&2
Time: 4:05pm – 4:55pm (50 min.)
Money on My Mind – A Case Study on Entertainment for Financial Education
Location: Haas Conference Center 3
Time: 5:00pm – 5:20pm (20 min.)
Lights, Insights, Action!
Location: Please stay in the room of your last session
Time: 5:40pm – 7:00pm (80 min.)
Presented by Imagine: Sushi & Cocktail Reception + Cash Bar
Location: Haas Conference Center 1&2 / Haas Conference Center 3 / Fountain Terrace
Day 2: Friday, December 6, 2024
Time: 8:00am – 9:30am (90 min.)
Opening Registration & Breakfast Snacks & Coffee, Networking
Location: Haas Conference Center 1&2 / Haas Conference Center 3 / Fountain Terrace
Time: 9:30am – 10:20am (50 min.)
My Octopus Teacher: From Making Waves to a Sea Change
Location: Magnin Auditorium
Time: 9:30am – 10:20am (50 min.)
Disability Representation in Film & Television: Impact Your Bottom Line
Location: Haas Conference Center 1&2
Time: 9:30am – 10:20am (50 min.)
Ready, Set, Play: Using Video Games to Tackle Gender Violence
Location: Haas Conference Center 3
Time: 10:30am – 11:20am (50 min.)
Funding Documentaries: Alternative Models in a Broken System
Location: Magnin Auditorium
Time: 10:30am – 11:20am (50 min.)
Double Bottom Line: A Corporate Opportunity in Entertainment?
Location: Haas Conference Center 1&2
Time: 10:30am – 11:20am (50 min.)
Empowered not Intimidated: Legal and Finance in Inclusive Storytelling
Location: Haas Conference Center 3
Time: 11:20am – 11:40am (20 min.)
Coffee & Tea Break / Networking
Location: Haas Conference Center 1&2 / Haas Conference Center 3 / Fountain Terrace
Time: 11:40am – 12:30pm (50 min.)
A Conversation with Uzo Aduba: Impact On and Off Screen
Location: Magnin Auditorium
Time: 11:40am – 12:30pm (50 min.)
Nobody Wants to Watch the Climate Catastrophe
Location: Haas Conference Center 1&2
Time: 11:40am – 12:30pm (50 min.)
Demystifying Impact: How Do We Know If It’s Working?
Location: Haas Conference Center 3
Time: 12:30pm – 1:20pm (50 min.)
Provided Lunch & Networking
Location: Haas Conference Center 1&2 / Haas Conference Center 3 / Fountain Terrace
Time: 1:20pm – 2:10pm (50 min.)
Inclusivity Means Innovation: Creating Better Games for Everyone
Location: Magnin Auditorium
Time: 1:20pm – 2:10pm (50 min.)
Research Within Reach: The Measurement Café
Location: Haas Conference Center 1&2
Time: 1:20pm – 2:10pm (50 min.)
The Power of Immersive and Interactive Formats for Social Impact
Location: Haas Conference Center 3
Time: 2:20pm – 3:10pm (50 min.)
The Role of Celebrities in Impact Change: Can Celebrities Still Drive Change?
Location: Magnin Auditorium
Time: 2:20pm – 3:10pm (50 min.)
Gold Mines, Spy Dramas and Free TV: Innovative Ways to Reach the Hard to Reach
Location: Haas Conference Center 1&2
Time: 2:20pm – 3:10pm (50 min.)
Interactive Pitch for a Purpose Workshop
Location: Haas Conference Center 3
Time: 3:10pm – 3:30pm (20 min.)
Coffee & Tea
Location: Haas Conference Center 1&2 / Haas Conference Center 3 / Fountain Terrace
Time: 3:30pm – 4:20pm (50 min.)
Partnerships for TV Shows: Driving Impact Through Collaboration
Location: Magnin Auditorium
Time: 3:30pm – 4:20pm (50 min.)
Creating an Impact Roadmap for your SIE Project; An Interactive Workshop
Location: Haas Conference Center 1&2
Time: 3:30pm – 4:20pm (50 min.)
From Research to Screen: The System Behind the Social and Commercial Success of “Vencer” Universe
Location: Haas Conference Center 3
Time: 5:00pm – 6:00pm (60 min.)
Champagne Conference Close
Location: Haas Conference Center 1&2 / Haas Conference Center 3 / Fountain Terrace
Sponsors
Platinum
Silver
Media
Bronze
Copper
Get Tickets for the IMPACT + PROFIT Conference!
Ticket Includes:
✔ Full 2-Day Access to inspirational panels;
✔ Participation in enriching learning workshops;
✔ 6x Networking opportunities to build valuable connections;
✔ Complimentary food and drink throughout both days;
✔ Exclusive cocktail-party admission, reserved for speakers and ticket holders
Sign up to be the first to learn about speaker and panel announcements.
Get in touch if you are affected by the strikes and would like to apply for a discount.
About the Conference
Join us December 5th and 6th, in Los Angeles, CA, Skirball Cultural Center.
At the Impact + Profit Conference on December 5th and 6th, 2024, learn how you can implement a “double bottom line” on your projects, meet producers and storytellers who specialize in impact and build powerful relationships that will take your ventures to another level of effectiveness, profitability and social benefit.
The conference will be held in Los Angeles Skirball Cultural Center and will be jointly hosted by the SIE Society and Johns Hopkins Center for Communication Programs.
SIE Society is the leading global alliance in Social Impact Entertainment. Its mission is to educate, connect and empower professionals in entertainment, non-profit and business to harness storytelling for greater social good and measurable impact.
A recognized world leader in social and behavior change communication and knowledge management programs, the Johns Hopkins Center for Communication Programs is committed to evidence-based advocacy, strong partnerships and capacity strengthening to nurture a global network of health, development and communication champions who are ready to respond to evolving challenges in their countries and communities.
CCP manages more than 60 projects that reach millions of people in more than 45 countries. CCP is based at the Johns Hopkins Bloomberg School of Public Health in Baltimore.
2024 Speakers and Schedule to be Announced Soon
Panel proposals are now closed. The programming committee would like to thank our community, and will announce their selections soon.
Conference Venue
Skirball Cultural Center
Venue
Skirball Cultural Center
2701 N Sepulveda Blvd, Los Angeles, CA 90049
Transport
The Skirball Cultural Center is located in the Sepulveda Pass just off the 405 Freeway, 2.5 miles south of the 101 Freeway. Traveling north or south on the 405, take the Skirball Ctr Dr exit and make a right onto Sepulveda Blvd.
For rideshare and taxi drop-off—From Sepulveda Blvd, the driver should turn into the Skirball campus on the north side, at Herscher Way, proceed down the driveway approximately 150 yards, and drop you off by the front steps at our Main Entrance. For the safety of you and others, please make sure your driver does not drop you off on Sepulveda Blvd.
Parking
During normal business hours, visitor parking is FREE at the Skirball.
Parking is available in the Skirball’s North Parking garage, located underground at the north end of the Skirball’s main driveway, approximately 150 yards north of our Main Entrance. Parking is also available in the East Parking garage, located across Sepulveda Blvd.
Hotel Angeleno – West LA
Down the 405 freeway from LAX, 4 miles from Skirball, Hotel Angeleno offers unparalleled views of Los Angeles with fantastic service, comfortable accommodations and a range of amenities from a workout gym, pool, and rooftop bar.
Courtyard by Marriott – Sherman Oaks
A little further from LAX, and 3.4 miles from Skirball, this hotel is located in the San Fernando Valley. Amenities include a fitness center, flat-screen TVs, and marble bathrooms. A refrigerator and coffee facilities are also available for guests.
A discount for conference bookings made 30 days prior to arrival is available through this link. For those booking with government rates, book directly at Marriott.com and select “Government rate.” Please note, at checkin staff will ask for proof of government employment, with valid travel orders proving official business. The government rate is not valid for contractors, subsidiaries, and non-profits. For questions, we suggest calling the hotel in advance to pre-clear documents.
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